Artificial Intelligence In Digital Marketing 2020 by Luke. G Dahl
The Artificial Intelligence In Digital Marketing 2020 course is undoubtedly the most interesting and the most sought after by those seeking to specialize in Marketing.
Prepare for inevitable changes that will impact the way business is conducted, with AI in marketing
Also, keep in mind that Luke. G Dahl, professor of the course, is an excellent professional with worldwide recognition.
Therefore, if you want to study and learn more, we recommend that you start this udemy course right now.
What is the Artificial Intelligence In Digital Marketing 2020 course about?
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. This video course will help you to prepare, and explain a number of concepts: AI vs Machine Learning How to conduct SEO now that Google is an “AI first” company Chatbots Programmatic advertising Big data RankBrain Digital assistants Data science SQL Latent Semantic Indexing The future of internet marketing In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. Topics covered: What Is AI And Machine Learning? Google As An AI-First Company Preparing For Semantic Search Big Data Computer Version Advertising Email Marketing Chatbots Developing Your AI Skills – Using SQL How To Future Proof Your Marketing – HOW AI IS CHANGING DIGITAL MARKETING – You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi with futuristic robots, it’s really about so much more than you probably imagine. AI is a fairly generalized term that encompasses different approaches and technologies that are set up to “think” like humans. It is already incorporated into many technologies you probably already know about, such as voice recognition and chatbots. Here, we’ll introduce just a few of the fascinating elements and applications of AI technology, and explain why it’s about to become integral to almost every aspect of the digital marketing landscape. Machine Learning Machine learning is a type of AI technology exactly what it sounds like: a process in which machines are able to essentially figure out how to problem-solve on their own by drawing on previous data sets, thereby “learning” on their own. In a marketing context, it can be applied to a number of applications – ad targeting, lead generation and search optimization, just to name a few. To some extent, this part of AI will be the basis on which machines will start making more business decisions, thus, at least theoretically, freeing up time and space for business owners and workers to focus more on the human, creative and financial elements of business and marketing activities. One example of decision-making in this scope is the use of digital personal assistants. Marketing Increasingly Focused on Consumer Behavior AI is all about data-driven approaches to marketing and decision making and to this extent is being used to integrate data from different platforms. Platforms collect and store all kinds of analytics these days as a part of analyzing customer patterns in order to develop automated systems and customer profiles to target certain markets. It looks like, in the near future, computers will be increasingly in charge of bigger and bigger decisions. They’ll be able to analyze behavior and customer profiles even more closely, thus being able to essentially perform their “own” outreach strategy, building copy that meets the voice of the customers who they are observing online. In addition, consumers will find themselves (though perhaps unknowingly) handing their purchasing decisions over more frequently to robots who already have a record of their ideas, previous searches, and preferences. Insight Integration AI is a useful tool in gathering and integrating data sets from different types of software and other collection tools. The more it becomes developed for this purpose, the more effective it will be in targeting and customizing digital ad campaigns based on the customer avatars and buying journeys. Thus, via meta-analysis, AI can capture and analyze datasets in much more complex ways than we do now, just using tools direct…
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Course dictated by Luke. G Dahl
Cedenheim Publishing was founded in 2018, and is the proud publisher of the #1 best-selling book series Daddy’s Curse, written by award-winning author Luke. G. Dahl. The companies vision is to entertain, educate and inspire readers for generations.
More courses by the author: Luke. G Dahl